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Andy Friedman

Executive Director, Content & User Engagement at Penton
Chicago, IL

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Industries

  • Material Handling
  • Electrical & Lighting
  • Welding & Gas
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About

Accomplished, Innovative Media Leader:

I have broad expertise in digital strategy, content, online marketing, operations, metrics measurement, affiliate relations and training.

Strong experience with major media companies such as AOL, Tribune and Clear Channel. Positive team leader and creative problem solver.

Extending Brands, Adding Value:

Successful record of working with newspapers, radio & TV stations on their digital strategies with a focus on marketing, traffic and revenue.

Content localization, specialized, targeted content for separate brands. Social media, SEO & promotions. Local market digital content strategy formulation, analysis & implementation. Team building through communications, analysis and training. Target metrics definition and goal setting.

Digital evangelist & engaging public speaker.

For more about how I can help you, please check www.AndyFriedman.Biz

My HuddlePost

Andy Friedman
Executive Director, Content & User Engagement at Penton
10/7/2013
Shared with the whole world.
Here's a great article from IndustryWeek on why to invest in Marketing in 2014: http://www.industryweek.com/growth-strategies/5-reasons-not-cut-your-2014-marketing-budget

Work Experience

  • News Director

    WBBM Newsradio 780
    -

  • News Reporter

    KFI 640 - Los Angeles
    -

  • Consultant

    Engage Media Solutions
    6/1/2012 - Present

    Helping companies connect with audiences over new media.

  • Executive Director, Content & User Engagement

    Penton
    7/1/2013 - Present  | Chicago, IL

    In charge of content & community on various industry-focused media properties.

  • VP, Content Operations

    AOL Patch
    10/1/2012 - 4/1/2013  | Chicago, IL

    In charge of content strategy execution & training

  • VP, Interactive Content & Programming

    Merlin Media, LLC
    5/1/2011 - 6/1/2012

  • VP, Interactive Content

    Tribune Company
    4/1/2008 - 5/1/2011

  • VP, News/Talk/Sports - Online Content

    Clear Channel Radio
    - 4/1/2008

  • NEWS DIRECTOR

    Hearst-Argyle & Pulitzer Radio, Phoenix
    12/1/1995 - 12/1/1998

Education

  • University of Southern California

    M.B.A Marketing
    1992-1995

  • University of California, Berkeley

    B.A History
    1979-1984

Languages

  • Spanish

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