Felix Lara
Seeking Employment
McAllen, TX
Are you sure you want to UnHuddle with ?
My HuddlePost
Work Experience
-
Marketing Director
Affectionate Home Care and Community Services, Inc.- | Mission, TXRecruited to oversee and direct entire marketing of home healthcare business and provided turnaround expertise for burgeoning startup business with annual revenue of $1MM—served as business director, marketing strategist and public relations official. Developed various marketing campaigns and charitable events that included a golf outing to foster strong community and business relations and promote business development success with healthcare providers and referral base physicians—with proceeds going to scholarship funds for local college students. Served as key liaison in troubleshooting patient/clinic issues and implemented the highest quality service and support to clients. Designed effective marketing plans that resulted in continued referrals and successfully outperformed key competitors within the local healthcare industry. Received the McAllen Monitor’s “Reader’s Choice Award” for Favorite Home Health Agency in 2007. Spearheaded exceptional media strategies that significantly increased referral growth and bottom line profitability; utilized various advertising media formats that included a 2-year radio show that increased referral base growth by 50%. Developed various programs that included local Medicare beneficiary program education for business-to-physician/healthcare provider and business-to-community outreach programs and rollout of the HomeSight Program in the Rio Grande Valley and became the first local certified provider. Implemented local community health fairs focused on improving business recognition and referrals that increased clinic foot traffic. Recruited new staff of 8+ marketing professionals, managed annual budget of $50K and developed comprehensive educational marketing program that improved public relations, publicity strategies and free media impressions. Championed company’s first bonus program that created incentives that increased marketer productivity and developed new standardized marketer-to-physician presentation that outlined program specifics. Directed outside agency partners, oversaw market advertising, direct marketing interactive marketing campaigns and media print advertising strategies. Developed a strategic marketing representative continuing education program that capitalized on current reimbursement profits due to current industry fluctuation
-
Administrator
Family Medicine and Urgent Care8/1/2011 - Present | McAllen, TXProvide business operations leadership to 7 employees, brand recognition, business development success and direction for medical industry clinical operations with annual revenue of $700K. Successful turnaround of underperforming business on the verge of closing its doors; streamlined operations and cut costs that fully restructured and realigned the daily business operation. Develop short- and long-term business goals and expansion strategies while successfully increasing patient count utilizing effective marketing efforts for the clinic with patient appointments booked 2.5 months out. Manage office/business operations, medical administration, inventory/procurement, payroll, HIPAA compliance, credentialing and ensuring all certifications are up to date. Collaborate with medical director on long-term business goals, market expansion efforts, business branding and efficiency enhancements that positively affect bottom line profits. Improve billing procedures with setup of system that tracks funds and money expenditures, follow up on collections and overall successful management of funds utilizing QuickBooks to track all transactions. Recruit and train personnel, provide performance planning and ensure strong customer service procedures are maintained. Development of effective advertising and marketing campaigns utilizing a variety of media formats that provide business brand recognition and business foot traffic.
-
Administrator/Clinical Director
South Texas Community Medical- 11/1/2011 | Mission, TXProvided urgent care support for family clinic with complete startup development planning and operations oversight from conception to implementation and served as a cash clinic and as well as regular clinic operations with oversight of 7 clinic personnel and annual revenue of $400K. Recruited physicians, physician assistants, nurses and medical assistants and oversaw all business operations and development strategies. Developed clinical quality of service and increased reputation and visibility within the community. Planned community outreach with a series of advertising and marketing campaigns using local print and magazines and cable television that targeted clients interested in high quality services and support. Managed inventory and procurement of medical equipment, office inventory and oversaw all staff payroll and workforce scheduling. Oversaw all insurance claims, patient inquiries and managed billing and account statements. Fostered strong business relations with other local healthcare centers and ensured medical healthcare compliance standards were maintained.
Education
-
University of Texas - Pan Am Edinburg
Business Management
Languages
- Spanish
- English
This area is for IndustryHuddle members only. Please sign in or join IndustryHuddle now to continue.