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Betty Irawan

Seeking Employment
Singapore, Singapore

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About

Betty is an innovative problem-solver and trouble-shooter who excels in a fast-paced, fluid environment – a trusted, go-to catalyst on multi-faceted challenges. She has consistently overachieved growing sales pipeline, revenue targets and net new customers attainment through high impact campaigns. Venturesome, resourceful with incredibly strong sense of urgency and assertiveness, Betty thrives on challenges and pressure. A self-starter, Betty deals with ambiguous situations briskly and firmly in timely results.

Expertise:
• Lead Generation, Pipeline Acceleration
• Audience, Industry & Solution Marketing
• Integrated Campaign Development & Execution
• Strategic Account-Based Marketing
• Channel, Ecosystem, Alliance Marketing
• Telemarketing Management
• Budget Management
• Market Research, Segmentation & Profiling
• Competitive Analysis
• Sales Quota Setting
• Business Process Re-engineering

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Work Experience

  • Senior Marketing Manager

    SAP
    5/31/2006 - 5/31/2014

  • Segment Marketing Manager

    Dell
    2/28/2005 - 2/28/2006

  • Marketing Campaigner - ASEAN (Intentia, now known as Infor)

    Infor
    1/31/2003 - 9/30/2004

  • End User Marketing Manager - Asia Pacific

    Brocade
    12/31/2001 - 6/30/2002

  • Channel Marketing Manager (Compaq Computer - now known as HP)

    Hewlett-Packard
    9/30/1997 - 8/31/2001

  • Business Process Analyst - Retail Banking

    PT Multipolar Technology Tbk
    5/31/1994 - 12/31/1995

  • Business Process Management Consultant

    PwC
    11/30/1993 - 4/30/1994

  • Operations Analyst

    Saluti Cahn
    2/29/1992 - 8/31/1993

Education

  • Babson College - Franklin W. Olin Graduate School of Business

    Master of Business Administration (M.B.A.) Entrepreneurship/Entrepreneurial Studies
    1996-1997

  • Boston University - School of Management

    Bachelor's Degree Marketing & International Management
    1988-1991

Languages

  • Fuzhou Dialect
  • Malay
  • Indonesian
  • English

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