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For every business, customers are the most important part. A company with happy and loyal customers will never face any problem. An ideal customer is someone who buys the product, use the product and is satisfied by the product quality so buys the product again. A business having a clear idea about their ideal customer can make changes to their policies, pricing and bring targeted offers which can be very crucial to beat the competition.
One thing is pretty clear that a business should have a clear idea about their ideal customers so that they make new products, improve existing products, plan an effective advertising campaign and estimate the sales and losses that can be incurred in a particular point of time.
… read more Who is an ideal customer?
For every business, customers are the most important part. A company with happy and loyal customers will never face any problem. An ideal customer is someone who buys the product, use the product and is satisfied by the product quality so buys the product again. A business having a clear idea about their ideal customer can make changes to their policies, pricing and bring targeted offers which can be very crucial to beat the competition.
One thing is pretty clear that a business should have a clear idea about their ideal customers so that they make new products, improve existing products, plan an effective advertising campaign and estimate the sales and losses that can be incurred in a particular point of time.
How businesses can identify their ideal customer:-
1.Your product and the customer:- Customer is related to your business through your product or service. This is a direct relation and you only have control over the product part. You should think about it from the perspective of a customer. What does a customer want from your products? How is the product changing/affecting your customers day to day life? Is the product/service better than the competition and is it available at the best price? If a business can find answers to these points they can effectively identify their ideal customers and their needs which will be beneficial for both the customer and business.'
2. The relation between your ideal and target customers:-
Every business has a certain target audience in mind before they start making services/ products. However, this has been seen in many cases that the ideal customers are different from the target audience which leads to wrong decision making and conflict in the policies of the company as what may work for a particular set of customers may not work for the other. This makes the identification of ideal customers for a business a crucial step.
3.Stand out the crowd and be a clear choice:- Once you have identified your ideal customer you have to make sure you are the clear choice for them. The market has a countless number of companies providing the same product so why should a person buy from you? Decide your unique selling proposition. Campaign planning should be targetted to benefit those ideal customers directly which play a major part in customer satisfaction. Another perspective to this point is the way customer comes to know about your products and special offers, the advertisements. A business needs to make sure their ideal customers are aware of their products regularly.
4. Keep a check on the history of sales:- Keeping a check on the history of your customer can be a very good way to identify your ideal customer and keeping a check on their buying activities which can in future help in making policies, products for their benefits. Right analysis can give useful information about the paying capacity of the customer, region where sales are the most, demand in age groups and insight on gender usage.
Know the difference between decision-maker and consumer!
A business can identify their ideal consumer but they are not the one having the decision-making power. For example: - For a company selling school bags, the ideal customer can be students of age group 8-12 but the decision-making power lies with their parents. A business should be aware of this fact as this can lead to misinterpretation of their ideal customers.
Satisfaction of ideal customer and mouth to mouth publicity:-
If your customer is satisfied with your product and services he will definitely recommend your products to his friends and family. This is also called mouth to mouth publicity and this can really help the brand value and reputation, brining in new potential ideal customer.
From a companies point of view, they should always focus on their product quality and keep check on the competition to make sure they are not falling behind in the market and they are the obvious choice for their customers.
read less.
https://apps.apple.com/us/app/instaclean-cleaner-for-ig/id1440562834#?platform=ipad
For every business, customers are the most important part. A company with happy and loyal customers will never face any problem. An ideal customer is someone who buys the product, use the product and is satisfied by the product quality so buys the product again. A business having a clear idea about their ideal customer can make changes to their policies, pricing and bring targeted offers which can be very crucial to beat the competition.
One thing is pretty clear that a business should have a clear idea about their ideal customers so that they make new products, improve existing products, plan an effective advertising campaign and estimate the sales and losses that can be incurred in a particular point of time.
… read more Who is an ideal customer?
For every business, customers are the most important part. A company with happy and loyal customers will never face any problem. An ideal customer is someone who buys the product, use the product and is satisfied by the product quality so buys the product again. A business having a clear idea about their ideal customer can make changes to their policies, pricing and bring targeted offers which can be very crucial to beat the competition.
One thing is pretty clear that a business should have a clear idea about their ideal customers so that they make new products, improve existing products, plan an effective advertising campaign and estimate the sales and losses that can be incurred in a particular point of time.
How businesses can identify their ideal customer:-
1.Your product and the customer:- Customer is related to your business through your product or service. This is a direct relation and you only have control over the product part. You should think about it from the perspective of a customer. What does a customer want from your products? How is the product changing/affecting your customers day to day life? Is the product/service better than the competition and is it available at the best price? If a business can find answers to these points they can effectively identify their ideal customers and their needs which will be beneficial for both the customer and business.'
2. The relation between your ideal and target customers:-
Every business has a certain target audience in mind before they start making services/ products. However, this has been seen in many cases that the ideal customers are different from the target audience which leads to wrong decision making and conflict in the policies of the company as what may work for a particular set of customers may not work for the other. This makes the identification of ideal customers for a business a crucial step.
3.Stand out the crowd and be a clear choice:- Once you have identified your ideal customer you have to make sure you are the clear choice for them. The market has a countless number of companies providing the same product so why should a person buy from you? Decide your unique selling proposition. Campaign planning should be targetted to benefit those ideal customers directly which play a major part in customer satisfaction. Another perspective to this point is the way customer comes to know about your products and special offers, the advertisements. A business needs to make sure their ideal customers are aware of their products regularly.
4. Keep a check on the history of sales:- Keeping a check on the history of your customer can be a very good way to identify your ideal customer and keeping a check on their buying activities which can in future help in making policies, products for their benefits. Right analysis can give useful information about the paying capacity of the customer, region where sales are the most, demand in age groups and insight on gender usage.
Know the difference between decision-maker and consumer!
A business can identify their ideal consumer but they are not the one having the decision-making power. For example: - For a company selling school bags, the ideal customer can be students of age group 8-12 but the decision-making power lies with their parents. A business should be aware of this fact as this can lead to misinterpretation of their ideal customers.
Satisfaction of ideal customer and mouth to mouth publicity:-
If your customer is satisfied with your product and services he will definitely recommend your products to his friends and family. This is also called mouth to mouth publicity and this can really help the brand value and reputation, brining in new potential ideal customer.
From a companies point of view, they should always focus on their product quality and keep check on the competition to make sure they are not falling behind in the market and they are the obvious choice for their customers.
read less.
https://apps.apple.com/us/app/instaclean-cleaner-for-ig/id1440562834#?platform=ipad
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