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Scott D. Upham

Founder, Owner, President & Chief Executive Officer at Valient Market Research
Rochester, NY

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About

About Scott D. Upham

Scott D. Upham is the Founder, President & Chief Executive Officer of Valient Market Research.

With over 25 years of corporate experience, Scott is a respected global business expert and former Fortune 500 executive. From small business to international corporations, he puts his extraordinary research & management consulting knowledge and entrepreneurial skills into play, launching ventures blending his unique leadership perspectives, insights into product & service development, B2C/B2B marketing prowess and an affinity for social media.

Scott is a leading business expert, cited in numerous books, magazines and newspapers worldwide, and a frequent guest and commentator, having appeared on National Public Radio’s All Things Considered, among others. With a strong following in business and social media communities, he’s recognized as one of the top influencers in the social media landscape.

Not only engaging through his industry leadership, Scott’s presence and insight is in demand. He frequently appears at events worldwide, addressing business growth, marketing, market research and has presented at numerous industry trade shows, events and corporate strategic planning conferences.

Prior to founding Valient Market Research, Scott was senior vice president at Harris Interactive, senior director at J.D. Power and Associates and president and chief executive officer of Providata Inc. Scott began his career in purchasing at Ford Motor Company and held senior marketing posts with automotive suppliers TRW, Kelsey-Hayes and Takata Corporation. Scott earned a Bachelor of Science degree in public relations from Eastern Michigan University in Ypsilanti, Michigan and completed graduate studies from Pennsylvania State University in State College, Pennsylvania

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Work Experience

  • Founder, Owner, President & Chief Executive Officer

    Valient Market Research
    4/30/2007 - Present

  • Marketing Manager

    Takata
    -

  • Senior Market Analyst

    TRW
    -

  • Market Analyst

    Varity Kelsey-Hayes
    -

  • NAAO Purchasing Analyst

    Ford Motor Company
    -

  • Invoicing Analyst, Marketing Vehicle Accounting

    Ford Motor Company
    5/31/1989 -

  • Sales Representative

    DirectBuy, Inc.
    -

  • Senior Vice President, Automotive & Transportation Research

    Harris Interactive
    11/30/2003 - 4/30/2007

  • Senior Director, Global Forecasting

    J.D. Power and Associates
    6/30/2002 - 10/31/2003

  • Founder, President & Chief Executive Officer

    Providata Automotive
    3/31/1997 - 5/31/2002

  • Director, Competitive Assessment & Special Studies, Autofacts

    Autofacts
    12/31/1995 - 3/31/1997

Education

  • Penn State University

    Graduate Studies MBA Program
    2007-2007
  • Eastern Michigan University

    BS Public Relations
    1986-1995
  • Greece Arcadia High School

    1982-1986

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