Shawn Elledge

About

I serve Sales and Marketing Professionals by providing continuing education via in-person educational events, webinars and multimedia content.

I assist sales and marketing executives to improve strategies, increase revenue and seek out new and parallel verticals. I have spent my entire career developing an extensive knowledge base of marketing best practices and designing sales strategies that rapidly drive revenue. I believe in solving conflict thru win/win strategies that empower people to reach for more.

I started the "Integrated Marketing Summit" (IMS) in 2009 which is dedicated to the continued education of marketing and advertising professionals as it relates to integrated marketing communications. This event is strictly educational and focused on all topics related to both BtoB and BtoC markets, online and offline.

In 2010, I launched my second event series "DemandCon", the first event to address the complete sales and marketing funnel from top to bottom. It is unique because we offer programs for both Sales and Marketing at the same conference with a goal of helping companies who sell a considered purchase with extended sales cycles align their sales and marketing strategies and processes.

Our content is focused on three primary categories:
♦ Top of Funnel - Demand/Lead Generation
♦ Intra Funnel - Lead Management, CRM, Marketing Automation
♦ Lower Funnel - Sales Training, Enablement and Alignment

Recognizing the strong need to offer educational content 24/7 year round, I launched www.BtoBSalesandMarketing.com.

Specialties:
Developing Partner Programs, Direct Marketing, Lead Generation, Demand Generation, Integrated Marketing, Channel Marketing, Email Marketing, Data Strategies, Event Management, Marketing Automation, CRM Strategies, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Conversion Optimization, Acton Software, Eloqua, Salesforce.com, Exacttarget, Web Analytics, Cvent and RegOnline